As a matter of course the faculty in our department discuss the importance of an online presence with our students. We encourage our students to become active in digital communities that relate to their areas of study or interest. Increasingly employers are relying on social media and networking sites to find qualified candidates. Employers gravitate to those who have done an admirable job at creating their own personal brand and can articulate that through social and professional networking sites. However, open access for potential employers can be a double edge sword; they may love what they see or use it as a means to strike you from the pool. CBS Money Watch contributor Amy Levin-Epstein did a short but sweet little article on “5 ways social media can cost you a great new job” it is worth a read for anyone who is an active social media user.